Which of the following statements is an outcome of research on Generation Z?
A. Generation Z tends to be less patriotic than other generations.
B. Generation Z is less racially diverse than previous generations.
C. Generation Z is less supportive than previous generations of marrying other races.
D. Generation Z is less inclined to have friends from other races than previous
generations.
A. Generation Z tends to be less patriotic than other generations.
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Charles is a first generation college student, and he has found it difficult to communicate with his professors. He doesn’t understand their jargon and finds their communication style intimidating. This example illustrates that ______.
a. colleges are elitist and tends to exclude individuals b. professors are responsible for setting the norms of college campuses c. professors use excessively complicated language to confuse students d. colleges have their own language that must be learned to communicate effectively
This mark may be used to designate an unregistered service mark, or one where registration is pending, so as to put others on notice of the owner's legal claims.
A. ® B. © C. TM D. SM
As a marketing strategy, what is diversification?
A. selling new goods and services to new customers B. selling more of existing goods and services to existing customers C. selling existing goods and services to new customers D. offering new products that are unrelated to the existing products produced by a company E. creating new goods and services for existing markets
What are two simple ways to measure the Internet audience for your advertising banner?
A. ad impressions and click rate B. viewing frequency and viewing time C. reach and frequency D. response rate and viewing time E. cookies and CPM