For many marketing managers, segmentation by benefit sought is the best place to start the process of market segmentation.
Answer the following statement true (T) or false (F)
True
For many marketing managers, segmentation by benefits sought is the best place to start the process of market segmentation. You might begin by identifying groups interested in the specific bundle of benefits afforded by your offering and then move toward utilizing the other segmentation variables to further hone the profile of the core group that is attracted to your product's benefits.
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List and explain the six basic files in the general ledger database
Which of the items below should you expect to receive from a full-service broker?
A) Privileged (inside) information about certain companies B) Assistance in tailoring a portfolio to meet your needs C) Assistance in preparing your income tax return D) all of the above
A contract prepared on a standard form and offering terms on a take-it-or-leave-it basis is called:
A) exculpatory. B) a usurious contract. C) an illegal restraint of trade. D) an adhesion contract.
Explain the concept and importance of ethical leadership
What will be an ideal response?