The decision of Sears to use odd prices such as $59.99 for a Craftsman drill is an application of ____, where prices are often used to _____.
A. odd-number pricing; increase sales because customers register the dollar amount, not the cents
B. customary pricing; show customers products are priced based on tradition
C. price skimming; give a product an upscale or exclusive image
D. reference pricing; make it easier for consumers to compare
E. everyday low prices; facilitate comparison to competitors' prices
Answer: A
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