Janice wrote a song called "Feelings of Love." She wrote the piano score and lyrics for a class she was taking at college and turned it into her professor
a. Janice's song was automatically copyrighted when she wrote it down on paper.
b. If Janice wishes to enforce her copyright, she must first register her song with the Copyright Office.
c. Both of the above are correct.
d. Neither a nor b.
c
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Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops
To find clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.? a. Mass communication b. Implicit communication c. Personal selling d. Sales promotion
According to the “leaders as mood managers perspective”, one of the duties of a leader is to:
a. help subordinates focus their attention on negative events and problems, which people normally avoid thinking about due to their mood dampening effects b. create positive affective events for subordinates, and to help subordinates cope with the negative events that do occur c. manage their own emotions, and to recognize that they have little influence over others’ emotions d. keep providing the little displays of irritation that keep employees motivated
You have been hired to pursue international marketing for a small manufacturing firm. The owner, who is reaching retirement age, does not like to take on risky business ventures. Her son, though, likes to take risks; he feels it's a good way to earn a greater return. What entry strategy would the owner want to pursue, and what entry strategy would the son want to pursue? How might you resolve the differences?
What will be an ideal response?
Deposit term insurance is
A) typically a good buy, because it combines the benefits of both cash value insurance and pure term protection. B) low cost insurance sold by banks to their customers. C) typically a poor buy, because it is really high cost cash value insurance. D) high cost insurance sold by banks to their customers.