A strategy which is often used by market researchers as a means of gathering qualitative data about products is the __________
A. buzz group
B. single question form
C. ideal solution form
D. PERT
E. focus group
ANS: e
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Hollywood responded to losing money on movies in the 1990s by improving the number and quality of the movies being produced there
Indicate whether this statement is true or false.
When taking research notes, you should
A. put all the notes from each source on a single index card or sheet of paper. B. distinguish among quotations, paraphrases, and your own ideas. C. take only a few notes so you do not get too much information. D. record notes only when you're sure you'll use the information in your speech. E. All of these answers are correct.
A national attitude is an attitude that recognizes both the diversity of its work force and the diversity of technology
Indicate whether the statement is true or false.
Since it first opened, the Edelman agency has focused on which of the following?
a. integrating social media and earned media b. building corporate reputations with PR activities c. using earned media to support marketing efforts d. establishing a diverse team of PR specialists