One strategic fit-based approach to related diversification would be to

A. acquire rival firms that have broader product lines so as to give the company access to a wider range of buyer groups.
B. expand into foreign markets where the firm currently does no business.
C. acquire companies in forward distribution channels (wholesalers and/or retailers).
D. diversify into foreign markets where the firm has unrelated businesses.
E. diversify into new industries that present opportunities to transfer specialized expertise, technological know-how, or other valuable resources and capabilities from one business's value chain to another's.


Answer: E

Business

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