The Pillsbury Bake-Off contest currently requires entrants to submit their recipes via an online form at the company website. What is one way Pillsbury could use YouTube to easily increase consumer interaction for the contest?

a. Announce the contest on Facebook with multiple, animated posts.
b. Require entrants to upload one how-to recipe for subscriber voting.
c. Launch a multi-platform, two-month long contest with weekly entries.
d. Exploit Snapchat’s expiring content feature share the contest rules once per week.


b. Require entrants to upload one how-to recipe for subscriber voting.

Communication & Mass Media

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Identify the differences between special speaking situations and informative and persuasive speeches An occasional speech __________.

A. happens very rarely B. has special constraints because of expectations about life transitions C. is identical to informative and persuasive speeches, except for where it is presented D. all of these choices E. none of these choices

Communication & Mass Media

Michael gives an informative speech about the Biltmore Estate in Asheville, North Carolina. He conductsa virtual tour of the gardens and grounds designed by famed landscape architect Frederick Law Olmsted.Which organizational pattern is he using?

a. chronological division b. topical division c. spatial division d. causal division

Communication & Mass Media

You are in a meeting when your employer surprises you by asking you to speak about the new internship program in the accounting department. Reflecting on the guidelines for impromptu speaking, what four steps should you take to cope with this situation?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Phrases and words that are used to link ideas within your speech are called __________.

A. narratives B. conclusions C. transitions D. main points

Communication & Mass Media