An energy company offers customers rebates of up to $500 for installing energy-efficient water heaters, windows, and doors. This is most likely an example of a ________ strategy.
A. horizontal
B. push
C. pull
D. parallel
E. cohort
Answer: C
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In the case of ________ demand, consumers dislike the product and may even pay a price to avoid it
A) nonexistent B) overfull C) irregular D) negative E) declining
Customer lists are classified as intangible assets
Indicate whether the statement is true or false
Which of the following is/are NOT a secondary data source?
A. consumer panels B. company sales information C. libraries D. private research organizations E. previous marketing research studies
Barbara, a first-line manager at a manufacturing firm, has negative perceptions about her subordinates. She believes that they dislike work and would do anything to avoid it. As a result, she constantly coerces them into working by threatening them with a decrease in pay. In this scenario, Barbara most likely believes in _____.
A. equity theory B. Maslow's hierarchy of needs theory C. Theory X D. expectancy theory