In 2012, the Public Relations Society of America reached a common definition for public relations. Which of the following represents the winning definition?
A) "Like beauty, the definition of 'public relations' is in the eye of the beholder."
B) "Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication."
C) "Public relations revolutionizes the way organizations and individuals communicate to their key constituent publics around the world."
D) "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
D
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In the aggregate demand-aggregate supply model, everything else remaining unchanged, an increase in taxes causes the ____ curve to shift ____.
A. short-run aggregate-supply; right B. short-run aggregate-supply; left C. aggregate-demand; left D. aggregate-demand; right
An advertisement that emphasizes crash test ratings appeals to the audiences' desire for _____
A) self-esteem B) love C) safety D) belonging E) self-actualization
What are the two dimensions of an organization chart?
a. Vertical hierarchy and horizontal specialization b. People and tasks c. Economic and social power d. Division of labor and coordination e. Boxes and lines
Pepper Department store allocates its service department expenses to its various operating (sales) departments. The following data is available for its service departments:ExpenseBasis for allocation Amount RentSquare feet of floor space $24,000 AdvertisingAmount of dollar sales $30,000 AdministrativeNumber of employees $45,000 The following information is available for its three operating (sales) departments: Department Square Feet Dollar Sales Number of employees A 3,000 $280,000 6 B 3,400 $300,000 8 C 3,600 $420,000 10 Totals 10,000 $1,000,000 24 What is the total advertising expense allocated to Department B?
A. $12,500. B. $7,500. C. $10,800. D. $ 9,000. E. $30,000.