Why do the authors sometimes use reader or user rather than receiver or audience?
What will be an ideal response?
The authors sometimes use reader or user because they argue that we are often more active interpreters of meaning and creators of media than the terms receiver or audience often imply. They want to highlight audience activity (rather than passive behavior such as the “couch potato” stereotype). They also want to highlight the interactive potential of some forms of new media.
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Cecilia has a positive model of herself but negative views about others. She exemplifies which of Bartholomew’s attachment styles?
A. secure B. preoccupied C. fearful D. dismissive
Lotan lives in a culture in which members value things like caring for the less fortunate, being sensitive toward others, and enhancing the quality of life for everyone. To which type of culture does Lotan most likely belong?
A. feminine B. low-context C. short-term time orientation D. restrained
While the average age of your audience may be 65, there may also be some in the audience who are much younger. This is an example of audience diversity
Indicate whether the statement is true or false
When you get to the lectern at the start of a speech, you should
A. create a bond with the audience by acknowledging your nervousness. B. take time to arrange your notes how you want them. C. stand quietly and wait to make sure everyone is paying attention. D. All the answers are correct. E. both take time to arrange your notes how you want them and stand quietly and wait to make sure everyone is paying attention.