One of the most stressful and pressure-filled tasks of the marketing manager is attempting to set the right price. Specify three aspects of the current pricing environment in consumer markets that have contributed to the difficulty in setting correct prices.
What will be an ideal response?
Four factors in the consumer products market are listed in the text: (1) the high rate of new product introductions has led potential buyers to constantly reevaluate the price of a new item relative to the value of existing products; (2) the increased availability of bargain-priced private and generic brands has caused an overall downward pressure on prices; (3) many firms try to maintain their large market share by cutting prices; (4) the Internet has made comparison shopping easier; and (5) the United States was in a recession from late 2007 until late 2009.
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If setup costs are high, the manufacturer can produce the item often, and the average cost per item is stable and equal to the running costs
Indicate whether the statement is true or false
Which of the following is an example of GOOD practice in making a code of conduct effective?
a. Post the code on a notice board without any action b. View the code as a confidential document c. Review and make adjustments when necessary d. Assign one unit within the company to be responsible for the effectiveness of the firm’s ethical commitment
Under Article 101(3) of the TFEU, the EU Commission granted block exemptions to:
a. vertical agreements. b. specialization agreements. c. research and development agreements. d. All of the above
Commercial Rents Corporation agrees to lease a pressure washer to Delivery Trucks, Inc, which agrees to pick it up at E Street Warehouse. Before Delivery Trucks retrieves the washer, it is stolen. The loss is suffered by? A)?Commercial Rents
B)?Delivery Trucks. C)?E Street Warehouse. D)?the thief.