Which of the following statements about the characteristics of the elements in the promotional mix is true?
A. Control over message content is greatest when public relations is used.
B. A large audience is best reached with personal selling.
C. The fastest feedback occurs with personal selling.
D. The mode of communication for sales promotion is usually direct and personal.
E. The message flow with advertising is two-way.
Answer: C
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According to the Family and Medical Leave Act (FMLA), employers with 50 or more employees are required to give covered employees up to 12 paid workweeks of leave per year to deal with the care of themselves, a child, a spouse, or a parent with a serious health condition.
Answer the following statement true (T) or false (F)
When does groupthink tends to develop?
a. when there are many out-group members on a team b. when the out-group members are encouraged to become leaders c. when the team becomes excessively cohesive d. when the team becomes virtual
Which of the following is most effective in building brand image, listing details about retail locations, and educating customers about products and services?
A. corporate blog B. direct mail C. corporate website D. Twitter E. Super Bowl ad
Susan, the CEO of ABC Company, which was involved in the production and sale of hair care products, decided to hire new employees to develop new product lines for a planned expansion into the dog shampoo arena. She was concerned, however, that the employees specializing in canine products might leave at some point, taking company secrets with them for use in competition with ABC. She, therefore,
required that the employees sign contracts containing covenants not to compete. Susan also consulted her in-house counsel, Sam, regarding the effect of some new regulations involving the use of certain chemicals in shampoo and conditioner. Sam told her, however, to ignore the regulations until some type of investigation of the company was started. Sam says that more than likely no one will ever check to see whether or not ABC is in compliance. Susan disagrees with his advice and decides to seek other counsel. Refer to Fact Pattern 1-1 . The use of covenants not to compete involves which of the following forces identified by Michael Porter and referenced in the text? a. Supplier power b. Threat of entry c. Substitution d. Buyer power