Rappaport Corp.'s sales last year were $320,000, and its net income after taxes was $23,000. What was its profit margin on sales?
A. 6.49%
B. 6.83%
C. 7.19%
D. 7.55%
E. 7.92%
Answer: C
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________ are all marketing activities that affect the consumer decision process.
A. Culture, society, and technology B. Value proposition, technology, and culture C. Marketing communications, technology, and culture D. Value proposition, distribution, and marketing communications E. Distribution, technology, and culture
In the context of Maslow's hierarchy of human needs, if people have ever felt a need for love or a need to express love, they have experienced a
A. security need. B. need for belonging. C. physiological need. D. need for affiliation.
A number of employees in the production department at LennoCorp have approached their supervisors to request raises. They have said that colleagues who work in other departments at LennoCorp, but with the similar job titles and job descriptions, receive a higher wage. How can LennoCorp ascertain the truth of this anecdotal evidence?
A. Perform job evaluations B. Match the CPI C. Initiate escalator clauses D. Conduct wage and salary surveys
What happens when multiple national cultures are involved when OD programs are to be implemented?
What will be an ideal response?