Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?
a. programming
b. sales
c. promotions
d. traffic
e. accounting
b.
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Hypotheses help rule out intervening and confounding variables
Indicate whether the statement is true or false.
Harry has been asked to give a presentation at Hogwarts School. During the talk, he sees his friend Ron scratching his head, and Harry takes that to mean Ron is sending him a nonverbal message. Even though Ron meant nothing by the gesture, this scenario is an example of the notion that ______.
A. you cannot communicate B. nonverbal communication complements verbal C. it’s not what you say, it’s how you say it D. a message is a message is a message
Identify any two items required by the FCC to be retained in a Public File
What will be an ideal response?
Gustav and Austin are working on the color scheme for their visuals. Gustav says that all of their visuals should have a dark background with lighter-colored words. Austin argues it should be the other way around: light backgrounds with darker-colored words. Which one of them is correct?
A) Gustav, since using a dark background makes the lighter-colored words easy to see. B) Austin, since using a light background and dark-colored words has a more pleasing effect. C) Both; they should do half of their presentation light-on-dark, and the other half dark-on-light. D) Neither; light colored words on a neutral background is the best option here.