Telemarketing involves the use of trained personnel to conduct planned, measurable marketing activities directed at targeted groups of consumers.
Answer the following statement true (T) or false (F)
True
Telemarketing is a marketing communication system using telecommunication technology and trained personnel to conduct planned, measurable marketing activities directed at targeted groups of consumers.
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An organization’s board of directors is part of its ______ environment.
a. internal b. uncontrollable c. external d. task e. general
A library decides to have a single, large library or a system of many branch libraries. This concerns:
a. length of the channel structure b. coordination and control of the channel structure c. breadth of the channel structure d. forward integration of the channel structure e. backward integration of the channel structure
A U.S. firm is analyzing its business prospects in China. Marketing executives understand which of the following to be true of this potential market?
A. China maintains a thriving retail market, despite the slowing growth of its gross domestic product. B. China's economy has recently seen a substantial decrease in its Global Retail Development Index (GRDI). C. China's population has been aging due to its one-child policy but this is not expected to have a significant impact on its economy. D. Recent developments in China have led to dramatically decreased living standards and levels of personal freedom. E. China's leadership, which maintains communist political ideals, has rejected market-oriented economic development.
Developing likely union proposals, a list of management demands, and a contingency plan for operating in the event of a strike are part of
A. a union's bargaining strategy. B. an employer's bargaining strategy. C. compulsory binding arbitration. D. good faith bargaining.