Explain why each of the following is an important factor in demographic audience analysis: age; religion; racial, ethnic, or cultural background; gender and sexual orientation; and group membership.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Whorf observed that the Hopi don’t have tenses, or any constructions or expressions referring to ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Even though Jane is a right-brain-dominant person, this does not affect her learning or listening patterns in any way

A. True B. False

Communication & Mass Media

"What were your most vivid impressions of France?" is an example of

a directive question. Indicate whether the statement is true or false

Communication & Mass Media

Elvin and Sandy have been married for ten years and have three children. Any time Sandy needs to make a decision about the family, she asks her mother what she should do. Elvin gets frustrated because he doesn't think his mother-in-law knows what's best for the family in every case, but Sandy always does what her mother says, no matter what. Sandy and her mother are:

  a.  chaotic.   b.  disengaged.   c.  enmeshed.   d.  rigid.

Communication & Mass Media