Identify the steps of the ROPES process. Which step is critical throughout the entire PR campaign process?
What will be an ideal response?
The steps in the ROPES model are Research, Objectives, Programming, Evaluation, and Stewardship. Research plays a critical role throughout the public relations campaign process.
You might also like to view...
When the production studio and an announce booth are adjacent, this kind of system is often used so the producer or engineer can talk with the announcer between studios:
A. talkback B. IFB C. intercom D. all of these E. none of these
Briefly compare the culture-as-variable perspective with the culture-as-root metaphor perspective
What will be an ideal response?
You’re a PR manager working with regional divisions for the same company. Which reason below most explains why their social media plans might be completely different?
a. twice the press budget in one division than the other b. one division posts more often, with more visitor engagement as a result c. data analytics indicate platform use is different among regional targets d. the southern region is a mostly sunny climate; the northern region mostly rainy
The most important element of a leader's decision-making style is: Does the leader decide for him- or herself or does the leader involve others in the process?
What will be an ideal response?