According to the service marketing triangle, an advertisement for Randonner Tours that describes the agency's customized bicycle tours through Europe is a form of ________ marketing.
A. Integrated
B. Internal
C. Interactive
D. Relational
E. External
Answer: E
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Univariate bankruptcy prediction models help identify factors related to bankruptcy, but they do not provide information about
a. specific ratios that are important. b. the amount of Type I and Type II errors. c. which specific company will go bankrupt. d. the relative importance of individual financial statement ratios.
Courtney is getting married and is trying to gather information about the banquet facilities of a potential venue in Las Vegas. She has lots of questions and decides to write a routine informational message. How should she present these questions in her message?
A) As a separate enclosure B) In a bulleted or numbered list in the body of her message C) In paragraph form in the body of her message D) In a follow-up e-mail
The analytic hierarchy process, scoring models, and goal programming are all considered to be ________ decision making techniques because they incorporate decisions based on more than one objective
Fill in the blank with correct word.
Under the Restatement, if there are successive assignments of the same right:
a. the first assignee to notify the obligor prevails. b. the latest assignee is usually entitled to the assigned right. c. a prior assignee is entitled to the assigned right to the exclusion of a subsequent assignee in most circumstances. d. a subsequent assignee is entitled to the assigned right unless a prior assignee gave value and obtains either a judgment against the obligor or a new contract with the obligor.