Tim is preparing the promotional plan for Jansport backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through mass media. Tim is using the ___ form of promotion.
A. advertising
B. public relations
C. sales promotion
D. personal selling
E. social media
Answer: A
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Which of the following is most likely to result in front-end disparate impact job discrimination?
a. A company puts a notice into a job announcement that the job is very physically demanding and those without very good physical health should not apply. b. A company decides to weed out many of the applications it has by eliminating those under and over a certain age. c. A company decides to fill a new position by asking current employees to make personal referrals. d. A religious institution decides not to consider applicants who do not have a professed commitment to that specific religion.
If Brittany reaches her sales goals for this quarter, she will receive a $2,000 bonus. This part of her compensation is considered ________.
A. base pay B. a wage and salary add-on C. incentive pay D. benefits E. profit sharing
Calculate the scores for each location and state where the warehouse should be located
Assume that a plant manager has to decide where to locate its warehouse The decision has been narrowed down to choices among the following three cities: Detroit, Cleveland, and St. Louis. The company has weighted each of these criteria in terms of its relative importance in the decision making process, and it has analyzed each potential warehouse location and graded them according to each criteria as shown in the following table. Decision Criteria Weight Grades for Detroit Grades for Cleveland Grades for St. Louis Proximity to suppliers .45 80 70 60 Proximity to customers .35 75 90 80 Land and construction costs .20 60 50 85
Perceived quality is ______.
a. the customer’s view of quality b. the tangible characteristics of a product c. the quality actually received by the consumer d. the price paid by the consumer