Hundley's analysis of the discourse of excessive beer drinking in Cheers concludes

a. that over its eleven seasons, Cheers presented excessive beer drinking as a normal,
natural everyday activity.
b. that the series used humor, camaraderie, and detoxification to naturalize beer
consumption.
c. that the series contrasted natural, harmless beer drinking with harmful consequences
of consuming wine and mixed drinks.
d. that the series showed beer drinking as a sign of acceptance into the "boys club."
e. All of the above.


e

Communication & Mass Media

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