As Rick attempted to obtain commitment from his prospect, he said, "You stated in your previous visit that you were looking for a product with a low cost as well as a long life. As I've mentioned in our previous presentations, our product has the lowest price in its class. And, according to industry reports, our product lasts 20 percent longer than our major competitors." This is an example of the:

A. assumptive close method.
B. alternative choice method.
C. direct request method.
D. balance sheet method.
E. benefit summary method.


Answer: E

Business

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