To complement a business's internal financial performance metrics, a business needs a parallel set of external marketing metrics to track its market-based performance
Indicate whether the statement is true or false
TRUE
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If a company issues $5 par value common stock,
a. $5 per share is presented in the common stock account on the balance sheet. b. the minimum selling price is $5. c. the shareholders will receive $5 in dividends. d. liabilities are increased as a result of the transaction.
________ aims to create brand awareness and knowledge of new products or new features of existing products
A) Informative advertising B) Corporate advertising C) Reinforcement advertising D) Persuasive advertising E) Reminder advertising
Whether purchase costs are rising or falling, FIFO always will yield the highest gross profit and net income.
Answer the following statement true (T) or false (F)
Torrence Inc has recently calculated the inventory turnover for the current year to be 30. In prior years, the same ratio was always lower. Which of the following statements would be the best interpretation for the reason for the ratio's change?
A) The company had less sales in the current year than in prior years. B) The company purchased less inventory in the current year than in prior years. C) The company took fewer days to sell its inventory in the current year than in prior years. D) The company took more days to sell its inventory in the current year than in prior years.