The "indoor management rule" refers to the principle that a person dealing with a
corporation is entitled to assume that its internal rules have been complied with unless it is clear that such is not the case.
Indicate whether the statement is true or false
TRUE
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Which individual formulates a plan as to where and when ads should run?
A) the creative B) the media planner C) the media buyer D) the client
Which of the following statements is true of communications objectives?
A. When setting objectives using the communications effect pyramid, the last step to reach is trial. B. Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals. C. Sales goals cannot be translated into communications objectives. D. Marketing and advertising managers don't usually rely on experience and intuition when setting communications goals. E. Communications objectives are used particularly when the advertiser seeks an immediate response.
Which of the following best describes the term "title"?
A) It is the right of ownership of property or evidence of ownership. B) It is the temporary transfer of possession of personal property. C) It is the transfer of possession of goods for the purpose of sale. D) It is the right to inherit property in the future.
Insurance can protect your existing net worth and also increase the likelihood that you will be able to increase your net worth in the future
Indicate whether the statement is true or false.