A corporation's coordination of advertising and PR efforts is referred to as
A) contingency planning.
B) advertorial.
C) external public relations.
D) integrated marketing communication.
Answer: D
You might also like to view...
Sampling error occurs when measurements taken from a sample do not correspond to what exists in the population
Indicate whether the statement is true or false.
Human relations theory, attempted to reverse the treatment of workers as it occurred under ________ theory
Fill in the blank with correct word
A person in the redefinition and reintegration stage of majority identity development may minimize his or her communication with Whites and seek out interactions with people of color.
Answer the following statement true (T) or false (F)
When two or more people create meaning as they respond to each other and their environment, it is known as _____
a. synergy b. heterogeneous c. transaction d. culture