A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, fax machines, and decorative products but are no more likely to buy jewelry or footwear. By using data analysis to determine which promotion to target to customers who have recently moved, this catalog retailer has engaged in ________.
A) customer retention
B) customer acquisition
C) customer abandonment
D) customer accrual
E) market basket analysis
E
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When a general business partnership fails, the partners:
A. may be required to pay partnership debts from personal assets. B. are liable for losses equivalent to their own individual contributions. C. can waive their limited liability. D. lose only their investment.
All of the following were identified as characteristics of servant leaders EXCEPT:
A. conceptualization B. empathy C. commitment to the accumulation of personal power D. foresight
Call centre workers are a good example of __________.
a. Grunge workers b. Creative workers c. Expert symbolic analysts d. Modern factory workers
When doing international research, secondary data
A. should be avoided. B. should be managed by local marketing research companies. C. is readily available on the Internet. D. takes precedence over primary data. E. is best conducted in the home country of the company to ensure accuracy.