Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ________
A) demographic segmentation
B) geographic segmentation
C) competitive advantages
D) external business advantages
E) psychographic segmentation
B
Explanation: B) Geographic segmentation takes into consideration region and climate; therefore, the market for snow blowers is defined by its geographic segmentation when there is a longer cold season and the likelihood of snow in places where they are sold.
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Revenue from a contract with a customer
A) is recognized even if the contract is wholly unperformed. B) is recognized when the customer exercises its right to provide consideration. C) cannot be recognized even if the performance obligation has been satisfied. D) cannot be recognized until a contract exists.
The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork. Which of the following is not one of those guidelines?
A) The subject matter should always be disclosed to the respondents. B) Courtesy should be exercised when deciding what hours of the day to call respondents. Calling between 9 a.m. and 9 p.m. is recommended. C) If mall respondents indicate the time is not convenient, an appointment should be made to conduct the interview later. D) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.
Most forecasting exercises begin with a forecast of
a. cash. b. total assets. c. net income. d. sales.
Answer the following statement(s) true (T) or false (F)
1. Ethics is a reflection on what constitutes right and wrong and a reflection on morality. 2. Lying and dishonesty are more commonplace in the American workplace today in comparison to the past. 3. When people are supervised or in less competitive situations, they are less likely to practice unethical behavior. 4. Poor performance may encourage some to pursue unethical behavior. 5. Obligation is a right to give orders.