An unbiased estimate of the population total is given by the _____
a. sample mean multiplied by the size of the sample
b. sample mean multiplied by the size of the population
c. sample size multiplied by the standard error
d. standard deviation divided by the square root of the sample size
b
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According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________
A) stresses a unique attribute of benefit of the product B) employs a sexual symbol or suggestion C) provides specific price information D) features a credible spokesperson
When you communicate by using any form of technology, you are taking part in
a. computer-mediated communication. b. current communication practices. c. secondary communication. d. inferior communication.
Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters are risk aversive. C) Early majority adopters are typically middle class and like to buy established products. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically unconcerned about social acceptance.
In the fallacy of ______, financial professionals mistakenly believe they are all powerful and can do pretty much as they please.
Fill in the blank(s) with the appropriate word(s).