Businesses with strategic fit with respect to their supply chain activities perform better together because of all of the following except the
A. added leverage gained with shippers when securing volume discounts on incoming parts and components.
B. potential for skills transfer in procuring materials.
C. increased allocation and allotment of support activities and specialized resources and capabilities.
D. sharing of resources and capabilities in logistics.
E. benefits of added collaboration with common supply chain partners.
Answer: C
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If you theoretically took multiple samples and plotted the sample percentage, p, for all these samples as a frequency distribution, it would approximate a bell-shaped curve called the ________
A) sampling distribution B) standard error C) limit D) confidence interval E) variability
If the amount of loss in a manufacturing process is normal, it should be classified as a:
a. Product cost. b. Deferred charge. c. Joint cost. d. Period cost.
Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the Web site to receive a $25 e-coupon entitling them to a free half hour of dance instruction
Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers? A) public relations B) personal selling C) direct marketing D) crowdcasting E) retailing
How would you respond to the following statement: "Marketing and selling are synonyms"?
What will be an ideal response?