Tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. For having a successful marketing planning experience, in which concept should the new assistant be trained?
A. Don't underestimate the implementation part of the plan.
B. Stay strategic, but also stay on top of the tactical.
C. Give yourself and your people room to fail and try again.
D. Utilize input, but don't become paralyzed by information and analysis.
E. Stay flexible.
Answer: B
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