Discuss the advantages of Internet surveys.
What will be an ideal response?
RAPID DEVELOPMENT, REAL-TIME REPORTING. Internet surveys can be broadcast to thousands of potential respondents simultaneously.
DRAMATICALLY REDUCED COSTS. The Internet can cut costs by 25-40 percent and provide results in half the time it takes to do traditional telephone surveys.
PERSONALIZED QUESTIONS AND DATA. Internet surveys can be highly personalized for greater relevance to each respondent's own situation, thus speeding the response process.
IMPROVED RESPONDENT PARTICIPATION. Internet surveys take half as much time to complete as phone interviews, can be accomplished at the respondent's convenience, and are much more stimulating and engaging.
CONTACT WITH THE HARD-TO-REACH. Certain groups--doctors, high-income professionals, top management--are among the most surveyed and the most difficult to reach.
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