Discuss the advantages of convenience samples and when it is appropriate to use them
What will be an ideal response?
Convenience sampling is the least expensive and least time consuming of all sampling techniques. The sampling units are accessible, easy to measure, and cooperative. In spite of these advantages, this form of sampling has serious limitations. Many potential sources of selection bias are present, including respondent self-selection. Convenience samples are not representative of any definable population. Hence, it is not theoretically meaningful to generalize to any population from a convenience sample, and convenience samples are not appropriate for marketing research projects involving population inferences. Convenience samples are not recommended for descriptive or causal research, but they can be used in exploratory research for generating ideas, insights, or hypotheses. Convenience samples can be used for focus groups, pretesting questionnaires, or pilot studies. Even in these cases, caution should be exercised in interpreting the results. Nevertheless, this technique is sometimes used even in large surveys.
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Indicate whether the statement is true or false
The main challenge to the formation of consortia is the belief that they might create monopolies. That is why they are created in domains where the government can control their monopolistic activities.
Answer the following statement(s) true (T) or false (F)
The conclusions of a report ________
A) should be written using command language B) offer specific suggestions for actions that can solve a report problem C) should analyze information logically and show how the data answer questions and solve problems D) All of these choices
Justin's Lawn & Lot is a small business that provides landscaping and lawn-mowing services in the spring and summer. Justin's usually contracts with customers on an annual basis, with the terms set out at the beginning of the season. This year, the area experienced a significant amount of rain, causing the grass to grow more quickly. Justin's was required to cut the grass every time it grew 2 inches, and no matter how many times it needed cutting, the customer paid the same monthly amount based on the original contract. The price of gas has now grown by 35%, causing Justin's to pay more for their supplies. The demand for gas despite its price represents ________ demand for Justin's Lawn & Lot.
A. elastic B. inelastic C. derived D. joint E. separate