When creating a name for a new brand, companies need to do all the following EXCEPT:
a. Make sure the brand name is legally available in all potential market countries.
b. Make sure the brand name is common.
c. Make sure the brand name is easy to pronounce and understand.
d. Make sure the brand name fits with the value proposition and the intended positioning.
b. Make sure the brand name is common.
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In which of the following steps of the selling process does a salesperson seek out, clarify, and overcome any customer disapproval to buying?
A) handling objections B) closing C) follow-up D) prospecting and qualifying E) preapproach
Which of the following is the best option available to one’s side of the negotiation if negotiations fail?
A. distributive bargaining B. best alternative to a negotiated agreement C. expanding pie D. integrative bargaining
Which of the following is not an effective tool for most collaborative writing tasks??
A) ?A wiki B) ?E-mail C) ?Track Changes and Comment features in MS Word D) ?Google Docs
Consider the network described in the table below
Activity Immediate Predecessor(s) Pessimistic Probable Optimistic J -- 15 10 8 K -- 9 8 7 L J 10 6 5 M J 3 3 3 N K,M 9 5 1 O K,M 10 7 4 P L,N 10 8 3 a. Calculate the expected duration of each activity. b. Calculate the expected duration and variance of the critical path. c. Calculate the probability that the project will be completed in fewer than 30 time units.