Selective exposure, selective attention, and selective retention:

define each, and explain the relationship they have with each other.
What will be an ideal response?


Selective exposure is the deliberate process of making choices to experience or avoid particular
stimuli. Selective attention is the process of focusing on specific stimuli while ignoring or downplaying
others. Selective retention occurs when we process, store, and retrieve information that we have
already selected, organized and interpreted. These activities in the perception process are related
because they all build on each other. We first have to make a choice regarding what we want to be
exposed to, and then from all of those competing stimuli we must determine which to attend to and
which to ignore. As a result, we become selective regarding what information we want to retain for
future use.

Communication & Mass Media

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The movie industry is dominated by a handful of major studios that includes all of the following EXCEPT

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The understanding stage in the listening process involves

A) decoding a message exactly the same way as it was encoded by the speaker. B) grasping both the thoughts that were expressed and the emotional tone that accompanies them. C) anticipating what the speaker will say next. D) tuning out the emotional element of the message and focusing only on the content of what is being said.

Communication & Mass Media

From the authors' perspective, the "firm" or deterministic version of the Sapir-Whorf

Indicate whether the statement is true or false.

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If you say "Hi" to a friend while walking to class, you think that your friend will automatically say "Hi" back. This is an example of

What will be an ideal response?

Communication & Mass Media