Extended decision making is the type of consumer decision-making process that
A. involves no conscious planning but rather a powerful and persistent urge to buy something.
B. is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
C. requires a moderate amount of time for information gathering and search.
D. is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
E. requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.
Answer: B
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