Tom Mattia states that the focus for international communications campaigns should be to define and build the organization’s ______.
a. market
b. financial requirements
c. product
d. story
d. story
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The hierarchical network of beliefs and values that typify a culture is which kind of cultural premise?
a. morality b. cultural images c. cultural myths d. value system
An indication that consumer-focused marketing is influencing public relations is ________
A) the growing number of mergers of advertising and public relations agencies B) the decline in the growth of public relations C) the increasing sophistication of marketing public relations D) A and B E) A and C
Answer the following statement(s) true (T) or false (F)
1. Of the design principles, how the layout is repeated, is what matters in the final analysis. 2. Avoid using the word layout, which tends to connote a photograph, which can confuse people or lock you into an unintended concept. 3. The two key points to remember with the principle of alignment are margins and lines. 4. In the graphics world, point sizerefers to the width of type. 5. The human eye is most comfortable looking at warm colors.
When the physician tells the patient that she has a tumor the size of a grape, the physician is using what language strategy for clarification?
A. a figure of speech B. an unlikely comparison C. slang D. professional jargon