How can developing a questionnaire be part art and part science?

What will be an ideal response?


The questions must be carefully designed to address the specific set of research questions. Moreover, for a questionnaire to produce meaningful results, its questions cannot be misleading in any fashion (e.g., open to multiple interpretations), and they must address only one issue at a time. They also must be worded in vocabulary that will be familiar and comfortable to those being surveyed. The questions should be sequenced appropriately: general questions first, more specific questions next, and demographic questions at the end. Finally, the layout and appearance of the questionnaire must be professional and easy to follow, with appropriate instructions in suitable places.

Business

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To _____ is to make a digital audio recording, usually of voice, and post the file on the Web so that people can download it and listen to it.

Fill in the blank(s) with the appropriate word(s).

Business

Zoning is allowed under the ________ power of the state

A) interstate commerce B) police C) intrastate commerce D) takings

Business

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

A. cause marketing. B. green marketing. C. environmental marketing. D. triple-top line marketing. E. recycle marketing.

Business

Successful process redesign focuses on departmental areas where small, continuous improvements can be made

Indicate whether the statement is true or false

Business