The ad for the rental company showed top-of-the-line furniture and appliances with low monthly rental rates. Maureen expected to see similar furniture and appliances when she visited the company's nearby store. But when Maureen entered the store to rent living room furniture and a television, she saw poorly made furniture and appliance seconds. This is an example of which service communication problem?
What will be an ideal response?
Inadequate management of customer expectations.
You might also like to view...
In the CAPM,
A. larger the value of ? for a stock, larger is the unsystematic risk involved in investing in the stock. B. larger the value of ? for a stock, smaller is the unsystematic risk involved in investing in the stock. C. larger the value of ? for a stock, larger is the systematic risk involved in investing in the stock. D. larger the value of ? for a stock, smaller is the systematic risk involved in investing in the stock.
Influence targets should not think of themselves as passive recipients, "consuming" a persuasive message and then deciding whether to "buy" it or not.
Answer the following statement true (T) or false (F)
Mungo Pet Supplies makes cat trees for several pet store chains. They order rolls of carpet (used to cover the trees) from a supplier. Mungo’s management has decided to use an EOQ model. The annual demand for carpet is estimated to be 1,000 rolls. The purchase price per roll is $20 and estimated inventory carrying cost rate is 25%. The cost to place an order from the supplier is $30. What is the annual ordering cost for the optimal order quantity?
a. $109.54 b. $600 c. $547.72 d. $273.86
Samples are used because measuring every product or service produced is ______.
a. time consuming b. easy to do c. inexpensive d. not required by government regulations