Marketing researchers have access to a great deal of information about consumers. What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?
What will be an ideal response?
Student answers might focus on the access to confidential information and who has control over that information. Another key issue is how information is obtained. The AMA provides three guidelines:
1. It prohibits selling or fundraising under the guise of conducting research.
2. It supports maintaining integrity by avoiding misrepresentation or the omission of pertinent data.
3. It encourages the fair treatment of clients and suppliers.
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The social scientific approach utilizes ______ methods in order to make generalizations about human behavior.
A. quantitative B. qualitative C. intensive D. extensive
Interest included as part of the acquisition cost of the asset is referred to as_____________________of interest
Fill in the blank(s) with correct word
A large company that wishes to advertise its highly complex product is more likely to use an
external advertising agency than an in-house advertising team. Indicate whether the statement is true or false
Landon is from Nicaragua but has been working in Singapore for 10 years. He has experienced psychological and behavioral changes during his time in the new culture. In other words, he has experienced ______.
A. biculturalism B. crossvergence C. acculturation D. interdependence