The "Yes Men" have become famous for ________

A) positive public relations campaigns
B) perpetrating hoaxes
C) influencing public opinion during World War I
D) a widely acclaimed anti-smoking campaign
E) promoting the rock group Yes


Answer: B

Communication & Mass Media

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Jennifer always demonstrates enthusiasm when communicating and follows the cultural rules for polite, cooperative, respectful conversation. Jennifer is using __________.

A. politeness strategies B. gunnysacking C. affinity-seeking strategies D. negative face

Communication & Mass Media

What two principles, do the authors contend, frame any discussion about communication ethics?

What will be an ideal response?

Communication & Mass Media

The more similar organizational and individual values, the more likely the individual is to positively identify with the organization

Indicate whether this statement is true or false.

Communication & Mass Media

When detailing your employment experience on a résumé, how should you list your jobs?

A. geographically B. by most recent C. alphabetically D. by importance

Communication & Mass Media