Customer relationship management focuses on retaining existing customers but not on acquiring new customers
Indicate whether the statement is true or false
FALSE
You might also like to view...
An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basis for its competitive advantage. However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be
A. socially complex. B. nonambiguous. C. inexhaustible. D. non-substitutable.
Mandy Bush decides to start a residential landscaping business. How would this business most likely be classified?
A. Manufacturing business B. Marketing intermediary C. Service business D. Corporation E. Nonprofit organization
IBM's corporate workforce diversity staff helps to ensure that the company's workforce does not become homogeneous. If properly integrated, which of the following outcomes is IBM likely to experience if it maintains a diverse workforce?
A. Increased costs B. Decreased efficiency C. Increased employee turnover D. Increased creativity E. Increased communication difficulties
The Five Forces Model was created by _____
Fill in the blank(s) with correct word