The first step marketers should take when deciding how best to position their product is to
A. analyze competitors' positions.
B. clearly define its competitive advantage.
C. evaluate consumer feedback.
D. define the product attributes that make it unique.
E. determine what market segments will be interested in the product.
Answer: A
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Which of the following income statement figures probably would be the best predictor of a corporation's future performance?
a. Total revenues b. Income from continuing operations c. Net income d. Income before extraordinary items
The responsibility of the Emerging Issues Task Force (EITF) is to
a. issue statements which reflect a consensus of the EITF on how to account for new financial reporting issues where guidance is needed quickly. b. do research on financial reporting issues that are being addressed by the AICPA. c. respond to groups lobbying the FASB on issues that affect a particular industry. d. develop concept statements the AICPA can use as a frame of reference to solve future problems.
________ products are goods and services that perform very similar functions and can be used in place of one another.
Fill in the blank(s) with the appropriate word(s).
Which government agency conducts research on the causes and prevention of occupational injury and illness?
A. The Occupational Safety and Health Administration B. The National Institute for Occupational Safety and Health C. The National Center for Health Statistics D. The Center for Disease Control