Salvatore is a fourth-generation owner of a highly traditional Italian restaurant. When his great grandfather opened La Trattoria Napolitana in the early 1900s, he served a neighborhood clientele consisting almost exclusively of recent immigrants eager for the taste of the Old Country. But things have changed dramatically over the years, and though the neighborhood is still an immigrant enclave, now the population is drawn primarily from the third world. He continues to enjoy a reliable Italian American customer base, many of them descendants of his great grandfather's customers, but Salvatore's sales have decreased over the years, and he has become concerned about how to build and sustain success in the twenty-first century. The best approach for him is to

Question

A. realize that his great grandfather's way of doing things has become outmoded and completely remake (perhaps even rename) the restaurant.
B. consider relocating to another area where he is more likely to find a clientele suited to the restaurant as it is.
C. retain some of his most successful traditional recipes while incorporating fusion dishes apt to appeal both to people from the neighborhood and outsiders.
D. double down on tradition, billing his restaurant as a throwback to the classic immigrant Italian eatery of the old days, complete with checkered tablecloths.
E. bring in representatives of various immigrant groups, as well as other client bases, and poll them as to what they think he should do.

Answer 1

Answer: C