What is a disadvantage of newspaper advertising?

A) space for ads usually can be reserved as late as 48 hours ahead
B) newspaper readers are predisposed to consider information seriously
C) the level of income and education of most newspaper readers
D) declining readership among young adults


Answer: D

Communication & Mass Media

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The Index used most frequently in the chapters of the book is:

a. The Index of Equality-Inequality b. The Index of Corporate Governance c. The Index of Economic Freedom d. The Index of Sustainability e. The Index of Cultural Hierarchy

Communication & Mass Media

What three aspects of your speech can be aided by psychological profiling?

What will be an ideal response?

Communication & Mass Media

Which of the following is true of intercultural communication?

a. Messages are formed and interpreted in different ways. b. It is not continuous. c. All cultures respond to messages in a similar way. d. There is a lack of intimacy and trust between individuals.

Communication & Mass Media

Carter brings in his remote control car for his speech on children's toys. His speech is about a(n) __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media