Based on servicescape usage, a convenience store is a(n) ________ environment.
A. Vertical service
B. Self-service
C. Flexible service
D. Interpersonal services
E. Remote service
Answer: B
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Which of the following is not true about social marketing?
A. More than 50% of Twitter's ad revenues are generated by desktop users. B. The top seven social networks account for over 90% of all visits. C. Social marketing differs markedly from traditional online marketing. D. In social marketing, business cannot tightly control their brand messaging.
In breakeven analysis adjusted for a profit factor, increasing the unit sales price will decrease the number of units needed to meet the targeted profit
Indicate whether the statement is true or false
How might a company try to influence its macroenvironment?
What will be an ideal response?
An exchange of business cards is more common in the United States than in other countries
Indicate whether the statement is true or false.