Is podcasting a suitable tactic for both internal and external publics?
What will be an ideal response?
This case study implies that it is. IBM replaced a costly weekly teleconference
with a podcast targeting 7,000 managers around the globe. All of the advantages
and disadvantages mentioned in the answer to question one hold true. However,
it is also important to remember that podcasting is one-way communication, and
that two-way communication is essential to good employee relations – or
relations with any public, for that matter.
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The burning of fossil fuels has caused concentrations of ____________ to increase significantly in our atmosphere.
Fill in the blank(s) with the appropriate word(s).
The high cost of running for office in the U.S. has made fund-raising
A) obsolete. B) virtually a full-time job. C) illegal in some states. D) the main thing lobbyist do. E) none of the above.
The Communications Act of 1934 prohibited common carriers from _______________
a. serving all paying customers on an equal basis b. competing with local phone companies for service c. diverting long-distance revenues to subsidize local phone service d. having a financial interest in the content they carry
This channel allows the console operator to hear something without it going out on the air:
A. audition B. program C. microphone D. CD E. none of these