Explain the societal marketing orientation and describe an example of a company implementing this orientation.
What will be an ideal response?
The societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives, but also to preserve or enhance individuals' and society's long-term best interests. Students' examples will vary depending upon what commercials, advertisements, and publicity they have been exposed to. All should select a company that exists not only to satisfy customers' wants and needs and to meet organizational objectives but also to preserve or enhance individuals' or society's long-term best interests.
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To create an overall customer satisfaction index (CSI) for a given sample of customers, a business ________
A) computes the average of those customers' satisfaction ratings B) sums all of those customers' satisfaction ratings C) computes the average of those customers' satisfaction ratings and divides it by the industry average D) computes the sum of those customers' satisfaction ratings and divides it by a leading competitor's customer satisfaction index E) sums all of those customers' satisfaction ratings and divides it by 100
The authority of the federal courts to hear trials is known as original jurisdiction
a. True b. False
Which of the following will discharge an instrument?
a. John asks Bev, an employee, to take money to the bank to pay off a note, but she keeps the money instead. b. Two people make an oral agreement to discharge. c. Chet accidentally leaves a check in his pocket and it is destroyed in the washing machine. d. The terms of the instrument are intentionally changed.
A flexible budget summarizes revenues and costs for various levels of sales volume within a relevant range
Indicate whether the statement is true or false