A publisher of books on holiday decorating, cooking, and crafts has to find a way to dispose of its overrun and unsold end-of-season output. As a marketing consultant, you suggest the firm sell the merchandise to:
A. mass merchandisers
B. convenience stores
C. department stores
D. supermarkets
E. off-price discount retailers
Answer: E
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The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?
A. problem recognition B. alternative evaluation C. postpurchase behavior D. information search E. purchase decision
Dalton Company uses the estimate based on analysis of receivables to account for uncollectible accounts. The company has determined that the Irish Company account is uncollectible. To write-off this account, Dalton should debit
A) Uncollectible Accounts Expense and credit Accounts Receivable B) Uncollectible Accounts Expense and credit Allowance for Doubtful Accounts C) Allowance for Doubtful Accounts and credit Accounts Receivable D) Accounts receivable and credit Allowance for Doubtful Accounts
Which statement about performance measures is false?
a. The addition of new product features is an example of a qualitative market based performance measurement. b. Increase in revenue is a financial market based measure. c. Reduction in product costs is a financial cost based performance measure. d. Customer satisfaction is a human resource performance measure.
Many charities rely in large part on ________ benefits to promote their causes, such as the feeling of helping those in need
Fill in the blank(s) with correct word