A sales presentation should be explicitly tied to the expressed needs of a prospective customer
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A sales presentation should be explicitly tied to the expressed needs of a prospective customer. A sales presentation is the formal meeting in which a salesperson has the opportunity to present the sales proposal.
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A company should try to retain the customer only as long as the cost to discourage defection is lower than the lost profit
Indicate whether the statement is true or false
Next generation firewalls provide all of the following except:
A. an application-centric approach to firewall control. B. the ability to identify applications regardless of the port, protocol, or security evasion tools used. C. the ability to automatically update applications with security patches. D. the ability to identify users regardless of the device or IP address.
Which theory holds that people will choose certain behaviors over others with the expectation of a certain outcome?
A. goal-setting theory B. ERG theory C. two-factor theory D. expectancy theory
Which of the following is the first step in AIDA procedure?
A. Approach B. Attention C. Action D. Attraction E. Attire