Frequency is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.
Answer the following statement true (T) or false (F)
False
Reach is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.
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Within two days after an employment interview, you should
A) have a friend call to see whether you got the job. B) write a follow-up letter (using the format for persuasive messages) and include another copy of your résumé. C) follow up with a short note of thanks, using a tone that's positive while reinforcing why you are a good fit. D) assume that you didn't get the job if you haven't heard anything. E) call the employer and say you have received some other job offers (even if you have not).
The purpose of the SAS Institute video is to help students:
Answer the following statements true (T) or false (F)
Rigid uniformity considers relevant circumstances.
Which sentence effectively uses words that are familiar to businesspeople?
A) Please ascertain whether the deliverance of merchandise will be forthcoming in the duration of the business cycle. B) He was not cognizant of the actuality that he was still in a probationary period. C) A financial deficit may be encountered during the transitional period following the merger. D) The board of directors will soon meet to discuss acquiring the Sonar Company. E) The accountant will commence to compute the amount of monetary funds that should be allocated for remunerations.