When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation
A) psychographic lifestyle
B) personality
C) behavioral occasions
D) social class
E) demographic
A
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A company's operating cycle might be measured as
A) ?Total asset turnover in days minus fixed asset turnover in days. B) Total asset turnover in days minus fixed asset turnover in days minus inventory turnover in days minus accounts receivable turnover in days. C) ?Inventory turnover in days plus accounts receivable turnover in days plus accounts payable turnover in days. D) ?Inventory turnover in days plus accounts receivable turnover in days minus accounts payable turnover in days.
Managers spend the majority of their time outside their offices in the ________ style of management.
What will be an ideal response?
Which of the following represents the legal approach to capital leases?
a. Limit capital leases to leases that are virtually conditional sales agreements with installment payments. b. Capitalize leases where a purchase equivalent has occurred. c. The lease treatment is the same for lessor and lessee. d. Capitalize leases that are not true leases.
Though advertising experts wish it were true, there is not always a direct link between a particular form of marketing communications and
A. the reach/frequency ratio. B. the level of noise in the IMC channel. C. a consumer's purchase. D. enhanced decoding processes. E. supply chain effectiveness.